hang seng annual report
Client asked for image of 'thousand layered cake'. A traditional Chinese celebratory dessert that implies wealth and prosperity.
Client asked for this cake image to be reproduced in many different styles to imply many different customers and how the cake, and in turn wealth and prosperity, is unique for every type of Hang Seng Bank customer.
Finished illustrations were then photographed together in an artists studio scene.
illustrator, Sam Newstead, each2each
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