australian ethical investment
Campaign to encourage those investors who want to be sure they are putting their money into ethically and environmentally responsible companies and organisations.
Illustrations to imply that this way of investing will not adversely affect their return, and to promote the idea that one can make money as well as 'celebrating your principles'.
Client asked for images to be not on a moral high ground and to get the point across in a gentle and less confronting way.
illustrator, Sam Newstead, each2each
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